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Michaels Partners with Pinterest

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Michaels Companies said pre-market Wednesday it partnered with the Pinterest app to allow individuals to turn their online Pins into tangible projects.

The arts and crafts store operator said it will launch a co-branded Make It Kits on April 20 that will be initially available to Michaels Rewards customers. “People come to Pinterest looking for new ideas to try in their daily lives, and we are thrilled to see that Michaels is transforming popular Pinterest trends into projects to help people turn inspiration to action,” said Alastair Cotterill, global head of the studio at Pinterest.

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